[X676.Ebook] Download Ebook Clinical Kinesiology and Anatomy (Clinical Kinesiology for Physical Therapist Assistants), by Lynn S. Lippert PT MS

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Clinical Kinesiology and Anatomy (Clinical Kinesiology for Physical Therapist Assistants), by Lynn S. Lippert PT MS

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The 5th Edition of this classic kinesiology text continues the tradition of presenting a very complicated topic in a clear, simple, and easy-to-understand manner. Bite size sections and over 500 full color illustrations show how various anatomical systems are connected and help you identify and see the connection between common pathologies associated with certain anatomical structures.

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• Sales Rank: #54832 in Books
• Brand: Brand: F.A. Davis Company
• Published on: 2011-01-11
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x .75" w x 8.50" l, 2.11 pounds
• Binding: Paperback
• 352 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

3 of 3 people found the following review helpful.
Decent book for a class supplement
By Brenna
This text is required for my OT kinesiology course. It has definitely been helpful and keeps the chapters short so it is easy to manage. It is a great SUPPLEMENT, however, I would not recommend it if you do not have a professor who requires the book and points out flaws in it. My professor has stated several mistakes that the book makes, although they were all relatively unimportant, this should not happen in a textbook. Overall, the book is pretty decent and helps me with my studying and to better understand my lectures.

1 of 1 people found the following review helpful.
Digital is not as good as paper yet.
By L. Ebert
This review is for the digital version. It's pretty good, but digital textbooks have not lived up to their potential yet. There are still so many limitations on flipping back and forth to compare passages, or easily being able to find one book mark vs another. I wish there was a special book mark for a place you keep going back to, like a table or an answer key. I also wish you could underline as well as highlight, like you would do in a real book.

9 of 9 people found the following review helpful.
The worst text I have ever had to use.
By Jennifer B Conley
This text is too full of mistakes and omissions to be considered a quality tool in the classroom. When a student is asked to learn the origins and insertions of muscles in the body, it needs to be done from a well respected, accurate source. To learn from a text riddled with errors, is setting the student up for failure in their prospective field. IF YOUR INSTRUCTOR HAS YOU USING THIS BOOK, CAMPAIGN TO HAVE IT CHANGED! DON'T SHORT CHANGE YOUR FUTURE BY USING THIS TEXT!!

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[G894.Ebook] Download PDF Design and Marketing Of New Products (2nd Edition), by Glen L. Urban, John R. Hauser

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A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.

• Sales Rank: #1190998 in Books
• Brand: Brand: Prentice Hall
• Published on: 1993-05-14
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 8.98" h x 1.50" w x 5.98" l, 2.24 pounds
• Binding: Paperback
• 670 pages

Features

• Great product!

From the Back Cover
Design and Marketing of New Products, Second Edition, retains its managerial focus, emphasizing an understanding of the issues and solving problems by implementing a variety of state-of-the-art methods and perspectives. What's more, Urban and Hauser continue to integrate marketing, research and development, production engineering, and financial aspects of new product design and marketing.

About the Author
John R. Hauser is Kirin Professor of Marketing at MIT Sloan School of Management.

Glen L. Urban is David Austin Professor of Management, Emeritus, Professor of Marketing, Emeritus, Dean Emeritus, and Chairman of the MIT Center for Digital Business at MIT.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Must read for marketing majors
By A Customer
I found this book very helpful for the marketing tools discussed for designing and marketing new products. It covers most issues for the pre-introduction phase of the product life cycle. Consumer measurement techniques are quite elaborate and simplified.
The only drawback is that the edition is old (1991) and hence misses out completely the high-tech products from the dot-com age. Can be used a good resource for most non-high tech products.

6 of 7 people found the following review helpful.
content OK, but printing and structure is bad
By A Customer
Content is OK, but 10 years old, so no recent new insights. The book is no fun to study. The quality of the printing is bad (like someone printed it on an old printer an then made some copies), some diagrams are hardly readable. Furthermore the structure is not recognizable in the formatting (for example paragraph titels), which makes it hard to know on which abstraction level you are reading.

1 of 1 people found the following review helpful.
A Serious Must Read Text for any mid- to upper-level Marketing, Business Development or Engineering managers.
By Jeff Hoffmann
If you are serious about marketing and product development, keep reading and stop looking at the price. This is 701 pages of serious graduate level material. Urban and Hauser are Sloan School of Management (that’s MIT) professors and they sound like – this is not a watered down for dummies book, so put your thinking caps on. This was the main book was used at a week-long University of Chicago course entitled New Product Innovation, Development and Implementation. We read about 1/3 of the 701 pages in addition to case studies and white papers. Since then then I have obtained five patents for chemical processing equipment for a total of seven. Studying Urban and Hauser certainly helped.

This book is comprehensive and contains topics you will not find even in the PDMA handbook – for instance; conjoint analysis, first-mover advantage game, flankers, diffusion of innovation, Delphi technique, preference rank order transformations, prisoners dilemma, articulated and unarticulated customer needs, product life cycle strategies, organizational design for innovation, management involvement, budgeting, etc. This text should be a cornerstone text, as it Cook & Campbell’s text on Quasi-Experimental Design.

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[J226.Ebook] Free Ebook NUNCA COMAS SOLO: Networking para optimizar tus relaciones personales (Spanish Edition), by Keith Ferrazzi, Tahl Raz

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�D�nde conocer el tipo de persona que puede tener una influencia determinante en tu vida?
�C�mo convertir a un conocido en un amigo?
�C�mo hacer que otras personas deseen firmemente que te vaya todo bien y tengas �xito?
El secreto para crecer profesional y personalmente es lograr acercarse a las personas con empat�a y saber optimizar tu red de contactos. Este libro describe un m�todo eficaz para crecer en tu profesi�n basado en el placer de establecer relaciones sinceras, generosas y duraderas, donde todos tienen algo que dar y recibir.
En el universo, nada existe de forma aislada, todo est� interconectado. El mundo de los negocios es un fiel reflejo del universo. Cada persona que haya tenido un gesto amable hacia ti en alg�n momento, que te haya animado o inspirado con sus palabras o que simplemente te haya explicado un nuevo proceso o compartido contigo sus ideas, sin duda ha contribuido a forjar tu personalidad, tus creencias y tu �xito. El hombre “hecho a s� mismo” no existe, estamos hechos de miles de otros. Alimentar estas relaciones es el n�cleo del networking

• Sales Rank: #398196 in eBooks
• Published on: 2013-12-04
• Released on: 2013-12-04
• Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Un libro con enfoque a las personas
By VdT
Tendemos a enfocarnos en los procesos, las t�cnicas y los resultados, olvidando lo que todo lo hace posible, las personas. Excelente libro para recordar este importante principio y darle un giro a la forma en la que vemos la vida, recordando que sobre todas las cosas, somos personas.

0 of 0 people found the following review helpful.
Le�da la versi�n en ingl�s
By Fernando Zorrilla de San Martin
La versi�n en ingl�s de este libro me pareci� muy buena. Incluye numerosas sugerencias, buenas pr�cticas y ejemplo de personas exitosas que usan y usaron metodolog�as que se sugieren en el libro. Personalmente es uno de mis libros de referencia, lo pondr�a entre los 10 libros claves a leer si uno quiere tener �xito en la vida.

Compr� la versi�n en espa�ol para regalar, pero desconozco si la traducci�n es una reproducci�n fiel del original.

0 of 0 people found the following review helpful.
Buen inicio, flojo desde la mitad.
By Alejandro Narvaez Isaza
Al principio es interesante, luego parece un manual sobre c�mo lagartear (Complacer a gente influyente para obtener favores)

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[P793.Ebook] Download Ebook Evidence-Based Design for Interior Designers, by Linda L. Nussbaumer

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• Sales Rank: #419699 in Books
• Published on: 2009-07-30
• Released on: 2009-07-30
• Original language: English
• Number of items: 1
• Dimensions: 277.62" h x .91" w x 8.55" l, 2.16 pounds
• Binding: Paperback
• 432 pages

About the Author

Linda L. Nussbaumer, Ph.D., CID, ASID, IDEC, is Professor in the Department of Interior Design at South Dakota State University.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Understandable Evidence-Based Book
By Sarah T.
I am currently reviewing this book as a possible course reference to use in the Interior Design undergraduate program at a large state university. The concepts are very easy to grasp and the case studies are presented on a reader-friendly level that are not over the heads of some of the younger, less advanced students. I only have two complaints with this book: First, all of the forms in the back of the book should be placed onto a CD to be sold with the book. Obviously this would increase the price of the book, but there are some great forms/surveys for practical use and not having them on a CD throws a huge redundancy into the loop. Second, there should be more exercises (from a learning standpoint) included so evidence-based "beginners" could have some practice at grasping WHY this step in the design life-cycle is so critical. Otherwise, this is a great book. It was an enjoyable read and I was able to easily retain the information the author was presenting.

0 of 0 people found the following review helpful.
Five Stars
By Golden Spaces
EASY READ AND VERY INFORMATIVE TO APPLY AND EXPLAIN YOUR DESIGN STRATEGIES THROUGH RESEARCH BASED TEXTBOOK

0 of 0 people found the following review helpful.
... only Evidence Based Design book that I have found useful. It is a great buy and resource
By YENVAN
This is the only Evidence Based Design book that I have found useful. It is a great buy and resource.

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[Q114.Ebook] Ebook Global Marketing (7th Edition), by Svend Hollensen

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"All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the ‘Internet of Everything’, which revolutionizes the whole marketing discipline.�Svend Hollensen�has captured all the latest trends very well with the new cases in�his seventh edition of Global Marketing."

Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

�

In this era of increased globalisation, if there’s one textbook that today’s students and tomorrow’s marketers need to read, it’s Svend Hollensen’s world renowned text. For over fifteen years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.

�

Now into its seventh edition, Global Marketing continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more.

It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level.

�

"The world today truly is flat, and a sound global perspective is an absolute must for all students. Svend�Hollensen's�Global Marketing�provides a thorough and comprehensive treatment that delivers on this need."

Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph's University, USA, and Professor of Consumer Behaviour, University of Manchester, UK�

�

“The best textbook on global marketing I have come across! The case studies, many of them available online, provide an excellent basis for class discussion.”

Elisabeth G�tze, Vienna University of Economics and Business

�

“Excellent level of detail in each chapter to support learning around strategic global marketing decisions. The video case studies are a huge bonus and really help to bring the subject alive. “

Giovanna Battiston, Senior Lecturer in Marketing, Sheffield Hallam University

�

Key Features include:

• A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process
• End of part and end of chapter case studies helping students to understand how the theory relates to real world application
• Video case studies (available at www.pearsoned.co.uk/hollensen), showing how practitioners are using Global Marketing in their work

�

About the author

�

�Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts,�including�Marketing Management�and Essentials of Global Marketing.

�

Student resources�specifically written to complement this textbook are at� www.pearsoned.co.uk/hollensen

• Sales Rank: #465924 in Books
• Published on: 2016-07-08
• Original language: English
• Dimensions: 10.40" h x 1.20" w x 7.70" l, .0 pounds
• Binding: Paperback
• 872 pages

From the Back Cover

"All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the ‘Internet of Everything’, which revolutionizes the whole marketing discipline.�Svend Hollensen�has captured all the latest trends very well with the new cases in�his seventh edition of Global Marketing."

Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

�

In this era of increased globalisation, if there’s one textbook that today’s students and tomorrow’s marketers need to read, it’s Svend Hollensen’s world renowned text. For over fifteen years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.

�

Now into its seventh edition, Global Marketing continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more.

It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level.

�

"The world today truly is flat, and a sound global perspective is an absolute must for all students. Svend�Hollensen's�Global Marketing�provides a thorough and comprehensive treatment that delivers on this need."

Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph's University, USA, and Professor of Consumer Behaviour, University of Manchester, UK�

�

“The best textbook on global marketing I have come across! The case studies, many of them available online, provide an excellent basis for class discussion.”

Elisabeth G�tze, Vienna University of Economics and Business

�

“Excellent level of detail in each chapter to support learning around strategic global marketing decisions. The video case studies are a huge bonus and really help to bring the subject alive. “

Giovanna Battiston, Senior Lecturer in Marketing, Sheffield Hallam University

�

Key Features include:

• A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process
• End of part and end of chapter case studies helping students to understand how the theory relates to real world application
• Video case studies (available at www.pearsoned.co.uk/hollensen), showing how practitioners are using Global Marketing in their work

�

About the author

�

�Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts,�including�Marketing Management�and Essentials of Global Marketing.

�

Student resources�specifically written to complement this textbook are at� www.pearsoned.co.uk/hollensen

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Global Marketing (7th Edition), by Svend Hollensen PDF
Global Marketing (7th Edition), by Svend Hollensen EPub
Global Marketing (7th Edition), by Svend Hollensen Doc
Global Marketing (7th Edition), by Svend Hollensen iBooks
Global Marketing (7th Edition), by Svend Hollensen rtf
Global Marketing (7th Edition), by Svend Hollensen Mobipocket
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Global Marketing (7th Edition), by Svend Hollensen PDF

Global Marketing (7th Edition), by Svend Hollensen PDF

Global Marketing (7th Edition), by Svend Hollensen PDF

Global Marketing (7th Edition), by Svend Hollensen PDF