[M901.Ebook] PDF Download The Italian Baker, by Carol Field

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The Italian Baker, by Carol Field

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Bread in Italy is rough country loaves with thick chewy crusts and flat disks of focaccia seasoned with the wild herbs of the fields. It is celebratory sweet holiday breads dense with fat raisins, toasted nuts and candied fruit peels. It is "new wave" wave" breads, recently invented by artisan bakers and studded with roasted peppers, sun. dried tomatoes and salty olive paste. It is imaginative multi-grain breads and rolls with tastes and shapes that vary dramatically from region to region.

Recipes for the breads of all these regions, for the comforting rustic soups and salads and appetizers based on them, for breadsticks and rolls, pizza and focaccia, for holiday specialties, for pastries, cookies, cornetti and nut tortes, fruit tarts, cheesecakes and spice cakes and other confections-all are offered in this landmark volume which presents, for the first time in English or Italian, the diverse baking traditions of Italy.

Knowing these regional specialties and the stories behind them is like taking a trip through the Italian countryside. Putting the recipes on paper as Carol Field has done is like preserving the villages in the Italian hillsides with their churches and frescoes, for they are part of a tradition that has never before been recorded. In preparing for this book, Carol Field spent two years working with the bakers of Italy, traversing the country again and again from Lugano and Como in the north to Lecce and Palermo in the south, tasting and testing, then going back to the States to rework the recipes in an American kitchen with American ingredients. The result is recipes that are impeccably written for utmost ease and flexibility. Some are simple and earthy, some elegant and refined, but all will be a revelation to Americans who have previously known Italian breads and desserts only from the limited and stereotyped range available until now. Each recipe offers instructions for making doughs by hand, by electric mixer, and by food processor. Illustrations provide clear step-by-step how-to, and chapters on ingredients, equipment and technique reveal all the whys and wherefores.

• Sales Rank: #120081 in Books
• Brand: Harper & Row
• Published on: 1995-09-01
• Released on: 1995-09-01
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 1.37" w x 7.38" l, 2.20 pounds
• Binding: Hardcover
• 443 pages

Features

• Great product!

From Publishers Weekly
Italy's breads are "expressions of an earthy culture that still talks about its most fundamental experiences in terms of bread. . . . A down-to-earth man with a real heart of gold is described as 'buono come il pane'good, like bread," observes Field (The Hill Towns of Italy). Her book of baked goods is packed with recipes for breads made with herbs, mushrooms, fruits and cheeses; traditional loaves; breadsticks and rolls; chocolate and holiday breads; pizza and focaccia; as well as strudels and tarts, cakes and cookies. There are even recipes for leftover breadcrostini, garlicky vegetable soup, apple cake. Included also are directions for kneading by hand, by mixer and by food processor; dry ingredients are measured by both volume and weight. In order to write this book, Field worked with bakers in different regions of Italy and watched women making bread for their families. She recreates here for the American baker authentic Italian tastes and textures. Her informed discussion of ingredients and methods and her engaging commentary on the role of bread in Italy's history make this an important book for bakers. 20,000 first printing; Cooking & Crafts Book Club main selection; author tour. Foreign rights: Harper. October 30
Copyright 1985 Reed Business Information, Inc.

About the Author

Carol Field is the author of four cookbooks, In Nonna's Kitchen, Focaccia, Celebrating Italy, and The Italian Baker, as well as The Hill Towns of Italy and Mangoes and Quince, a novel. She has won two IACP Cookook Book Awards, a James Beard Award, and the Gold Medal for Cookbooks at the World Media Awards in Australia. She lives in San Francisco with her architect husband and continues to travel back and forth to Italy.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Excellent book
By princessMiracle
I found this book in amazon inadvertently, I was actually looking for baking form ... But found la clouce and references to this amazing book. first the title picture makes your mouth water. Than I read glowing reviews and ordered it. After I got it, I started reading it... I couldn't stand up, I was so hooked to it ... Carol describes Italy cinematic, people who helped her, art of bread making - its breathtaking ... Even how to make yeast on your own... While reading the book, you can feel the enormous work she had put in research.

As for recipes (very clearly written, before starting with recipes, its good to read first chapter on basic bread baking) ... I baked for now mushroom bread, was very delicious, can't wait for tomorrow to bake rosemary bread ... I love this book, it will certainly be a classic.

I got this book for my mom as well .. and recommend it to all my friends. One thing I have to mention (Its absolutely no issue for me),but if you're fan of books with photographs, than you'll be disappointed. It has clear drawn pictures, to assist the instructions. But the only photograph for this book is in the front page.

0 of 0 people found the following review helpful.
is a great book!!!
By aster
So exited when i was received this recipe book.In this book, got mention her experience, even a pie,she also got mention its history,ori came frm which country and so on.Also it is very suit for the beginning baker too, not difficult to follow her instruction.This book although no pretty picture like others,but i like the traditional way to present her own style and design.Some more i felt so intimate too,because an each recipe, she did't leaking of warm reminder, example : how to use by hand, by mixer or by processor.Last word, GREAT! GREAT! i love this book so much !!!thanks Carol for sharing.

1 of 1 people found the following review helpful.
Artisan bread at its best.
By Willis
I purchased this book when I became the baker at my restaurant. Two of our staples come from this book, the foccacia and the Pane Pugliese. I am going to roll out the Lake Como Bread here soon, and I'm sure it won't disappoint. Be sure you make a biga and do those bread recipes that use it, because it undoubtedly adds that full rustic flavor that will make truely authentic bread.

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[G387.Ebook] Download Guia Roji Por Las Carreteras Mexico 2015 (Spanish Edition), by Guia Roji

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Guia Roji Por Las Carreteras Mexico 2015 (Spanish Edition), by Guia Roji

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English: Updated with the latest highway improvements, this atlas is indispensable for road travel in Mexico. New features for 2015 include a spiral binding, nine pages of touristic information showing popular tourist cities and archeological, colonial and ecotourism sites. Mapping for Belize and Guatemala has grown to six pages of maps. 51 city maps provide an overview of the major cities. 45 popular highway routes are provided making trip planning easy. Standard features include detailed mapping for Mexico, an index of over 13,000 places, a time/distance chart and a guide to signage. As in previous editions Central Mexico is presented at 1:500,000. 163 pages. 8 1/2 x 11 inches. Scale 1:1,000,000/1:500,000. Spanish: El Atlas de Carreteras m�s actualizado y completo del mercado. Un compa�ero de viaje confiable e indispensable para recorrer las carreteras del pa�s. Con mapas detallados a todo color, que se adaptan a cada tipo de viajero, ya sea para turismo o para el profesional de las carreteras. Tama�o carta, encuadernado y engargolado. Contenido: Informaci�n carretera de Autopistas, carreteras federales, carreteras secundarias, terracer�as y brechas, 13500 ciudades y poblaciones ; l�mites estatales y municipales; elementos f�sicos tales como: r�os, lagunas, canales y m�s, todo, a trav�s de 50 mapas seccionados escala 1: 1,000,000, as� como 4 mapas del centro del pa�s en escala 1: 500,000; informaci�n tur�stica como: consejos �tiles para viajar, regiones geogr�ficas, fechas de festividades mexicanas, y m�s; Mapas con informaci�n tur�stica como: sitios arqueol�gicos, sitios coloniales y sitios ecotur�sticos; tablas de distancias y tiempos de recorridos; kilometrajes entre poblaciones y simbolog�a carretera con 45 rutas Impresas. Cuenta con informaci�n digital a trav�s de codigos QR con dispositivos m�viles conectados a internet.

• Sales Rank: #97990 in Books
• Published on: 2015-01-01
• Binding: Spiral-bound
• 163 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By couponconnie
Excellent - best travel book on Mexico. Updated my old copy, we even keep our old copies.
Mexico is a very wealthy country. I am not talking about money, but o f the many things to see in each state. how about a book on resources in each state. Silver mines, large caves in Taos, Indian ruins in a lot of states, and haciendas in every state.
Maybe something already exists, but a gringo like me would love to receive a travel book showing where all these sites can . be located. You are blessed with so much richness.
Connie and Don Goertz
1525 Nautilus Street
La Jolla, CA 92037

2 of 2 people found the following review helpful.
Five Stars
By Geoffrey A Groce
Accurate and useful, although more detailed maps of cities like Cancun would be beneficial.

0 of 0 people found the following review helpful.
List of Updates in the 2015 Mexico Atlas by Guia Roji "Por Las Carreteras de Mexico"
By Mark
List of updates by map (there are 50 2-page spreads of maps in the atlas). There are 37 changes noted in the document I received from the publisher. This atlas is updated on an ongoing basis and is indispensable for Mexico travel.
RELACION DE CAMBIOS EN ATLAS POR LAS CARRETERAS 2014 A 2015

MAPA 1 COORD. 2-B CAMBIO CATEGOR�A DE CARRETERA PRINCIPAL A AUTOPISTA DE “EL SAUZAL A VILLA DE JUAREZ”, TRAZO DE AUTOPISTA NO DIVIDIDA “LIBRAMIENTO ENSENADA”
MAPA 4 COORD. 3-C CAMBIO CATEGOR�A DE CARRETERA PRINCIPAL A AUTOPISTA DE “CIUDAD INSURGENTES A CIUDAD CONSTITUCI�N”
MAPA 6 COORD. 4-H TRAZO DE AUTOPISTA NUEVA “LIBRAMIENTO NOGALES”
MAPA 12 COORD. 4-E CAMBIO DE CATEGORIA DE CARRETERA SECUNDARIA A AUTOPISTA DE “NOVOLATO A ALTATA”
MAPA 12 COORD. 4-F CAMBIO CATEGOR�A DE CARRETERA PRINCIPAL A AUTOPISTA DE “CIUDAD DE CULIAC�N A DESVIACI�N A VILLA DE COSTA RICA”
MAPA 13 COORD. 2-D CAMBIO DE CATEGORIA DE AUTOPISTA EN PROYECTO A AUTOPISTA CONTINUA DE “VILLA UNI�N A INTERSECCI�N AUTOPISTA MAZATLAN-CULIAC�N”, CAMBIO DE CATEGOR�A DE CARRETERA PRINCIPAL A AUTOPISTA
COORD. 2-E CAMBIO DE AUTOPISTA DIVIDIDA EN PROYECTO A AUTOPISTA CONTINUA “EL SALTO A VILLA UNI�N”, AUMENTO DE PUENTE “BALUARTE”
COORD. 1-G CAMBIO DE CATEGORIA DE CARRETERA PRINCIPAL A AUTOPISTA “LIBRAMIENTO DURANGO”, TRAZO NUEVO DE AUTOPISTA NO DIVIDIDA
COORD. 4-H, 5-G Y 5-H CAMBIO DE CATEGORIA DE TERRACERIA A CARRETERA SECUNDARIA DE “SAN PEDRO IXCAT�N A SAN JUAN CAPISTR�N”
MAPA 14 COORD. 4-D TRAZO NUEVO DE AUTOPISTA DE “CIUDAD JU�REZ A EL MIRADOR”
MAPA 15 COORD. 2-A TRAZO NUEVO DE CARRETERA SECUNDARIA DE “JUAN MATA ORT�Z A INTERSECCI�N ENTRE JU�REZ-CASAS GRANDES”
MAPA 15 COORD. 3-B Y 4-B TRAZO NUEVO DE CARRETERA SECUNDARIA DE “TASCATE A INTERSECCI�N DE BUENAVENTURA”
MAPA 15 COORD. 3-C Y 4-C CAMBIO DE CATEGORIA DE BRECHA A CARRETERA SECUNDARIA DE “SAN LORENZO A SANTA CLARA”
MAPA 16 COORD. 1-B Y 1-C CAMBIO DE CATEGORIA DE CARRETERA DE TERRACER�A Y BRECHA A CARRETERA SECUNDARIA DE “JULIMES A CHARCO DE PE�A”
COORD. 2-A TRAZO NUEVO DE CARRETERA SECUNDARIA DE “SATEV� HACIA EL CHAMIZAL”
COORD. 2-B CAMBIO DE CATEGORIA DE BRECHA A CARRETERA SECUNDARIA DE “SATEV� A KIL�METRO NOVENTA Y UNO”
COORD. 2-D TRAZO NUEVO DE CARRETERA SECUNDARIA DE “TEXCOCO A CARRETERA 67 CHIHUAHUA”
MAPA 17 COORD. 5-C CAMBIO DE CATEGORIA DE CARRETERA PRINCIPAL A AUTOPISTA DE “LA GRANJA A DOLORES HIDALGO”
COORD. 2-G CAMBIO DE CATEGORIA DE CARRETERA PRINCIPAL A AUTOPISTA DE “SAN PEDRO DE LAS COLINAS CA�ON VENTANILLAS”
MAPA 18 COORD. 4-A CAMBIO DE CATEGORIA DE TERRACER�A A CARRETERA SECUNDARIA DE “SAN JUAN CAPISTR�N A HUEJUQUILLA”
COORD. 4-D CAMBIO DE CATEGORIA DE CARRETERA PRINCIPAL Y SECUNDARIA A AUTOPISTA DE “GUADALUPE A SAN JER�NIMO”, SE ELIMIN� TRAZO DE CARRETERA SECUNDARIA DE “CIUDAD CUAUHT�MOC A COS�O”
MAPA 20 COORD. 2-C Y 2-D TRAZO NUEVO DE CARRETERA SECUNDARIA Y CAMBIO DE CATEGORIA DE TERRACER�A A CARRETERA SECUNDARIA DE “SANTA MONICA A GUERRERO”
COORD. 3-B CAMBIO DE CATEGORIA DE CARRETERA SECUNDARIA A AUTOPISTA DE “PALAU A ENTRONQUE CON CARRETERA 57”
MAPA 22 COORD. 1-E CAMBIO DE TRAZO DE CARRETERA SECUNDARIA A TRAZO NUEVO DE CARRETERA PRINCIPAL DE “EL CAPOTE A EL REALITO”
MAPA 23 COORD. 2-A CAMBIO DE CATEGORIA DE TERRACER�A A CARRETERA SECUNDARIA DE “SAN ANTONIO DE PE�A NEVADA A MIQUIHUANA”
MAPA 23 COORD. 2-C TRAZO NUEVO DE AUTOPISTA NO DIVIDIDA DE “STA. LIBRADA HACIA ENTRONQUE CON CARRETERA NO. 70”
MAPA 23 COORD. 5-C CAMBIO DE CATEGORIA DE CARRETERA PRINCIPAL A AUTOPISTA DE “SALIDA DE CD. VALLES HACIA RIO VERDE”
MAPA 24 COORD. 4-E CAMBIO DE CATEGOR�A DE CARRETERA PRINCIPAL A AUTOPISTA DE “CD. DE GUADALAJARA A CRUCERO DE SANTA MAR�A”
MAPA 24 COORD. 4-G CAMBIO DE CATEGOR�A DE CARRETERA PRINCIPAL A AUTOPISTA DE “PONCITL�N A OCOTL�N”
MAPA 25 COORD. 3-B CAMBIO DE CATEGOR�A DE AUTOPISTA A AUTOPISTA DIVIDIDA DE “LE�N A SALAMANCA”
MAPA 25 COORD. 5-E CAMBIO DE CATEGOR�A DE CARRETERA PRINCIPAL A AUTOPISTA DE “ACAMBAY HACIA SAN JUAN DEL RIO”
MAPA 26 COORD. 5-A CAMBIO DE CATEGOR�A DE CARRETERA PRINCIPAL A AUTOPISTA DE “ACAMBAY HACIA SAN JUAN DEL RIO”
MAPA 26 COORD. 4-G, 4-H Y 5-H TRAZO DE PROYECTO DE AUTOPISTA NO DIVIDIDA DE “PAPANTLA HACIA CARDEL”
MAPA 28 COORD. 1-E CAMBIO DE CATEGOR�A DE CARRETERA PRINCIPAL A AUTOPISTA DE “ACAMBAY HACIA SAN JUAN DEL RIO”
MAPA 29 COORD. 1-A CAMBIO DE CATEGOR�A DE CARRETERA PRINCIPAL A AUTOPISTA DE “ACAMBAY HACIA SAN JUAN DEL RIO”
MAPA 29 COORD. 4-F CAMBIO DE NOMENCLATURA DE “JUAN IXCAQUIXTLA” A “SAN JUAN IXCAQUIXTLA”
MAPA 41 COORD. 3-E CAMBIO DE CATEGOR�A DE CARRETERA PRINCIPAL A AUTOPISTA DE “SAN LUCAS PATHE A LA COFRAD�A CHICA”

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Guia Roji Por Las Carreteras Mexico 2015 (Spanish Edition), by Guia Roji PDF
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[X676.Ebook] Download Ebook Clinical Kinesiology and Anatomy (Clinical Kinesiology for Physical Therapist Assistants), by Lynn S. Lippert PT MS

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The 5th Edition of this classic kinesiology text continues the tradition of presenting a very complicated topic in a clear, simple, and easy-to-understand manner. Bite size sections and over 500 full color illustrations show how various anatomical systems are connected and help you identify and see the connection between common pathologies associated with certain anatomical structures.

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• Sales Rank: #54832 in Books
• Brand: Brand: F.A. Davis Company
• Published on: 2011-01-11
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x .75" w x 8.50" l, 2.11 pounds
• Binding: Paperback
• 352 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

3 of 3 people found the following review helpful.
Decent book for a class supplement
By Brenna
This text is required for my OT kinesiology course. It has definitely been helpful and keeps the chapters short so it is easy to manage. It is a great SUPPLEMENT, however, I would not recommend it if you do not have a professor who requires the book and points out flaws in it. My professor has stated several mistakes that the book makes, although they were all relatively unimportant, this should not happen in a textbook. Overall, the book is pretty decent and helps me with my studying and to better understand my lectures.

1 of 1 people found the following review helpful.
Digital is not as good as paper yet.
By L. Ebert
This review is for the digital version. It's pretty good, but digital textbooks have not lived up to their potential yet. There are still so many limitations on flipping back and forth to compare passages, or easily being able to find one book mark vs another. I wish there was a special book mark for a place you keep going back to, like a table or an answer key. I also wish you could underline as well as highlight, like you would do in a real book.

9 of 9 people found the following review helpful.
The worst text I have ever had to use.
By Jennifer B Conley
This text is too full of mistakes and omissions to be considered a quality tool in the classroom. When a student is asked to learn the origins and insertions of muscles in the body, it needs to be done from a well respected, accurate source. To learn from a text riddled with errors, is setting the student up for failure in their prospective field. IF YOUR INSTRUCTOR HAS YOU USING THIS BOOK, CAMPAIGN TO HAVE IT CHANGED! DON'T SHORT CHANGE YOUR FUTURE BY USING THIS TEXT!!

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[G894.Ebook] Download PDF Design and Marketing Of New Products (2nd Edition), by Glen L. Urban, John R. Hauser

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A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.

• Sales Rank: #1190998 in Books
• Brand: Brand: Prentice Hall
• Published on: 1993-05-14
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 8.98" h x 1.50" w x 5.98" l, 2.24 pounds
• Binding: Paperback
• 670 pages

Features

• Great product!

From the Back Cover
Design and Marketing of New Products, Second Edition, retains its managerial focus, emphasizing an understanding of the issues and solving problems by implementing a variety of state-of-the-art methods and perspectives. What's more, Urban and Hauser continue to integrate marketing, research and development, production engineering, and financial aspects of new product design and marketing.

About the Author
John R. Hauser is Kirin Professor of Marketing at MIT Sloan School of Management.

Glen L. Urban is David Austin Professor of Management, Emeritus, Professor of Marketing, Emeritus, Dean Emeritus, and Chairman of the MIT Center for Digital Business at MIT.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Must read for marketing majors
By A Customer
I found this book very helpful for the marketing tools discussed for designing and marketing new products. It covers most issues for the pre-introduction phase of the product life cycle. Consumer measurement techniques are quite elaborate and simplified.
The only drawback is that the edition is old (1991) and hence misses out completely the high-tech products from the dot-com age. Can be used a good resource for most non-high tech products.

6 of 7 people found the following review helpful.
content OK, but printing and structure is bad
By A Customer
Content is OK, but 10 years old, so no recent new insights. The book is no fun to study. The quality of the printing is bad (like someone printed it on an old printer an then made some copies), some diagrams are hardly readable. Furthermore the structure is not recognizable in the formatting (for example paragraph titels), which makes it hard to know on which abstraction level you are reading.

1 of 1 people found the following review helpful.
A Serious Must Read Text for any mid- to upper-level Marketing, Business Development or Engineering managers.
By Jeff Hoffmann
If you are serious about marketing and product development, keep reading and stop looking at the price. This is 701 pages of serious graduate level material. Urban and Hauser are Sloan School of Management (that’s MIT) professors and they sound like – this is not a watered down for dummies book, so put your thinking caps on. This was the main book was used at a week-long University of Chicago course entitled New Product Innovation, Development and Implementation. We read about 1/3 of the 701 pages in addition to case studies and white papers. Since then then I have obtained five patents for chemical processing equipment for a total of seven. Studying Urban and Hauser certainly helped.

This book is comprehensive and contains topics you will not find even in the PDMA handbook – for instance; conjoint analysis, first-mover advantage game, flankers, diffusion of innovation, Delphi technique, preference rank order transformations, prisoners dilemma, articulated and unarticulated customer needs, product life cycle strategies, organizational design for innovation, management involvement, budgeting, etc. This text should be a cornerstone text, as it Cook & Campbell’s text on Quasi-Experimental Design.

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[J226.Ebook] Free Ebook NUNCA COMAS SOLO: Networking para optimizar tus relaciones personales (Spanish Edition), by Keith Ferrazzi, Tahl Raz

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�D�nde conocer el tipo de persona que puede tener una influencia determinante en tu vida?
�C�mo convertir a un conocido en un amigo?
�C�mo hacer que otras personas deseen firmemente que te vaya todo bien y tengas �xito?
El secreto para crecer profesional y personalmente es lograr acercarse a las personas con empat�a y saber optimizar tu red de contactos. Este libro describe un m�todo eficaz para crecer en tu profesi�n basado en el placer de establecer relaciones sinceras, generosas y duraderas, donde todos tienen algo que dar y recibir.
En el universo, nada existe de forma aislada, todo est� interconectado. El mundo de los negocios es un fiel reflejo del universo. Cada persona que haya tenido un gesto amable hacia ti en alg�n momento, que te haya animado o inspirado con sus palabras o que simplemente te haya explicado un nuevo proceso o compartido contigo sus ideas, sin duda ha contribuido a forjar tu personalidad, tus creencias y tu �xito. El hombre “hecho a s� mismo” no existe, estamos hechos de miles de otros. Alimentar estas relaciones es el n�cleo del networking

• Sales Rank: #398196 in eBooks
• Published on: 2013-12-04
• Released on: 2013-12-04
• Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Un libro con enfoque a las personas
By VdT
Tendemos a enfocarnos en los procesos, las t�cnicas y los resultados, olvidando lo que todo lo hace posible, las personas. Excelente libro para recordar este importante principio y darle un giro a la forma en la que vemos la vida, recordando que sobre todas las cosas, somos personas.

0 of 0 people found the following review helpful.
Le�da la versi�n en ingl�s
By Fernando Zorrilla de San Martin
La versi�n en ingl�s de este libro me pareci� muy buena. Incluye numerosas sugerencias, buenas pr�cticas y ejemplo de personas exitosas que usan y usaron metodolog�as que se sugieren en el libro. Personalmente es uno de mis libros de referencia, lo pondr�a entre los 10 libros claves a leer si uno quiere tener �xito en la vida.

Compr� la versi�n en espa�ol para regalar, pero desconozco si la traducci�n es una reproducci�n fiel del original.

0 of 0 people found the following review helpful.
Buen inicio, flojo desde la mitad.
By Alejandro Narvaez Isaza
Al principio es interesante, luego parece un manual sobre c�mo lagartear (Complacer a gente influyente para obtener favores)

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[P793.Ebook] Download Ebook Evidence-Based Design for Interior Designers, by Linda L. Nussbaumer

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• Sales Rank: #419699 in Books
• Published on: 2009-07-30
• Released on: 2009-07-30
• Original language: English
• Number of items: 1
• Dimensions: 277.62" h x .91" w x 8.55" l, 2.16 pounds
• Binding: Paperback
• 432 pages

About the Author

Linda L. Nussbaumer, Ph.D., CID, ASID, IDEC, is Professor in the Department of Interior Design at South Dakota State University.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Understandable Evidence-Based Book
By Sarah T.
I am currently reviewing this book as a possible course reference to use in the Interior Design undergraduate program at a large state university. The concepts are very easy to grasp and the case studies are presented on a reader-friendly level that are not over the heads of some of the younger, less advanced students. I only have two complaints with this book: First, all of the forms in the back of the book should be placed onto a CD to be sold with the book. Obviously this would increase the price of the book, but there are some great forms/surveys for practical use and not having them on a CD throws a huge redundancy into the loop. Second, there should be more exercises (from a learning standpoint) included so evidence-based "beginners" could have some practice at grasping WHY this step in the design life-cycle is so critical. Otherwise, this is a great book. It was an enjoyable read and I was able to easily retain the information the author was presenting.

0 of 0 people found the following review helpful.
Five Stars
By Golden Spaces
EASY READ AND VERY INFORMATIVE TO APPLY AND EXPLAIN YOUR DESIGN STRATEGIES THROUGH RESEARCH BASED TEXTBOOK

0 of 0 people found the following review helpful.
... only Evidence Based Design book that I have found useful. It is a great buy and resource
By YENVAN
This is the only Evidence Based Design book that I have found useful. It is a great buy and resource.

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[Q114.Ebook] Ebook Global Marketing (7th Edition), by Svend Hollensen

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"All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the ‘Internet of Everything’, which revolutionizes the whole marketing discipline.�Svend Hollensen�has captured all the latest trends very well with the new cases in�his seventh edition of Global Marketing."

Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

�

In this era of increased globalisation, if there’s one textbook that today’s students and tomorrow’s marketers need to read, it’s Svend Hollensen’s world renowned text. For over fifteen years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.

�

Now into its seventh edition, Global Marketing continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more.

It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level.

�

"The world today truly is flat, and a sound global perspective is an absolute must for all students. Svend�Hollensen's�Global Marketing�provides a thorough and comprehensive treatment that delivers on this need."

Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph's University, USA, and Professor of Consumer Behaviour, University of Manchester, UK�

�

“The best textbook on global marketing I have come across! The case studies, many of them available online, provide an excellent basis for class discussion.”

Elisabeth G�tze, Vienna University of Economics and Business

�

“Excellent level of detail in each chapter to support learning around strategic global marketing decisions. The video case studies are a huge bonus and really help to bring the subject alive. “

Giovanna Battiston, Senior Lecturer in Marketing, Sheffield Hallam University

�

Key Features include:

• A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process
• End of part and end of chapter case studies helping students to understand how the theory relates to real world application
• Video case studies (available at www.pearsoned.co.uk/hollensen), showing how practitioners are using Global Marketing in their work

�

About the author

�

�Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts,�including�Marketing Management�and Essentials of Global Marketing.

�

Student resources�specifically written to complement this textbook are at� www.pearsoned.co.uk/hollensen

• Sales Rank: #465924 in Books
• Published on: 2016-07-08
• Original language: English
• Dimensions: 10.40" h x 1.20" w x 7.70" l, .0 pounds
• Binding: Paperback
• 872 pages

From the Back Cover

"All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the ‘Internet of Everything’, which revolutionizes the whole marketing discipline.�Svend Hollensen�has captured all the latest trends very well with the new cases in�his seventh edition of Global Marketing."

Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

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In this era of increased globalisation, if there’s one textbook that today’s students and tomorrow’s marketers need to read, it’s Svend Hollensen’s world renowned text. For over fifteen years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.

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Now into its seventh edition, Global Marketing continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more.

It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level.

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"The world today truly is flat, and a sound global perspective is an absolute must for all students. Svend�Hollensen's�Global Marketing�provides a thorough and comprehensive treatment that delivers on this need."

Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph's University, USA, and Professor of Consumer Behaviour, University of Manchester, UK�

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“The best textbook on global marketing I have come across! The case studies, many of them available online, provide an excellent basis for class discussion.”

Elisabeth G�tze, Vienna University of Economics and Business

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“Excellent level of detail in each chapter to support learning around strategic global marketing decisions. The video case studies are a huge bonus and really help to bring the subject alive. “

Giovanna Battiston, Senior Lecturer in Marketing, Sheffield Hallam University

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Key Features include:

• A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process
• End of part and end of chapter case studies helping students to understand how the theory relates to real world application
• Video case studies (available at www.pearsoned.co.uk/hollensen), showing how practitioners are using Global Marketing in their work

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About the author

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�Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts,�including�Marketing Management�and Essentials of Global Marketing.

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Student resources�specifically written to complement this textbook are at� www.pearsoned.co.uk/hollensen

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