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Practical ideas from the best brains in Business
A sharp, jargon-free guide to the core curriculum of an MBA program, MBA in a Book shows how to master the big ideas of business and use them in a practical way to build and enhance career success.
“In the world of business, ideas matter. . . . Some of the sharpest minds in the business world give perceptive looks into innovation, marketing, finance, strategy, and leadership, providing stimulating, useful perspectives on these core topics.”
—Larry Bossidy, retired chairman and CEO of Honeywell International and coauthor of Execution: The Discipline of Getting Things Done
Great business thinkers such as Michael Porter, Rosabeth Kanter, and Bill George of Harvard Business School; Paul Argenti of the Tuck School at Dartmouth; Jeffrey Sonnenfeld of Yale; Peter Senge of MIT; the entrepreneur and inventor Dean Kamen; and the financial innovator Michael Milken are just a few of the best brains in business, providing the intellectual nourishment that will help you play the game of business at the highest level.
- Sales Rank: #946453 in Books
- Published on: 2008-09-30
- Released on: 2008-09-30
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .90" w x 7.00" l, 1.47 pounds
- Binding: Paperback
- 450 pages
From Publishers Weekly
This practical guidebook to business concepts is appropriately straightforward in its approach. Kurtzman, a former New York Times reporter and editor of the Harvard Business Review, explains that the volume is "organized to reflect the way normal people do and think about business." Kurtzman identifies "big ideas" as concepts that... reduce the fog of complexity into something simple, solid, tangible, and most of all workable." Not so much a nuts-and-bolts guide to business, this volume focuses on ideas and takes readers through the process of innovation, the fundamentals of sustainability, finance and accounting, and the intricacies of strategy and management. Kurtzman explains that his book can be read either from cover to cover or thumbed through whenever answers to questions about a creative concept are needed. The book addresses such topics as human resources, leadership, marketing, communication and learning from slip-ups (both one's own and those of others). Lending extra credibility to the volume is an impressive roster of contributors, including Michael Milken, 3Com founder Bob Metcalfe, Segway inventor Dean Kamen and Harvard Business School dean Kim Clark, each writing about his or her area of expertise. In keeping with Kurtzman's philosophy of business (it's "one of life's great games, and it is exhilarating"), the book makes for a refreshing and often humorous read. Whether the book's marketing concept (the "box" of the title is actually a slip-case) and high price point will attract readers is left to be seen.
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
Former New York Times reporter Kurtzman, who has written seven previous books on the markets, big business, currencies, and the economy, is also founding editor of Strategy and Business and editor of Harvard Business Review. Here he has assembled some thoughts from the best minds in business into a practical resource for solving problems and generating new ideas. The more than 35 contributors include Dean Kamen, the inventor of the Segway human transportation device, who talks about how new technology becomes significant only when it turns into the Big Idea, which happens when people start doing something they've never done before and find they can't live without it. The 1980s bond king Michael Milken discusses how corporate finance is more an art than a science; journalist Victoria Griffith has two articles--one discusses how biotechnology companies innovate, the other the implications of electronic communication within organizations; and, finally, Sam Hill brings his unique perspective on branding to the table. All the pieces are both pointed and concise. David Siegfried
Copyright � American Library Association. All rights reserved
From the Inside Flap
The best minds in business?at your service
MBA in a Box brings together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. People like Michael Porter, Rosabeth Moss Kanter, Adrian J. Slywotzky, Warren Bennis, and Bill George give you a box full of ideas and tools that can boost your career and help you add value to your organization. For example:
? Why finance is not just about manipulating numbers but of immense importance in sustaining growth, building widespread wealth, and creating jobs.
? The profit zone and how to tell if a business is in one.
? The skill of turning an idea or invention into a product that solves a problem for a market.
? Merging the need of business to produce and grow with the environment so they are both sustained.
? The latest thinking in marketing about branding, pricing, reversing a product?s life cycle, and turning what has become a commodity into a specialty.
? And much more.
Most helpful customer reviews
58 of 68 people found the following review helpful.
Essential Business Information & Diversity of Perspectives
By Robert Morris
In recent years, there have been several excellent books which cover much of the same material found in this volume. For example, Steven Silbiger's The Ten-Day MBA: A Step-By-Step Guide To Mastering The Skills Taught In America's Top Business Schools and Milo Sobel's 12 Hour MBA Program. (Both Silbiger and Sobel know it's impossible to gain the knowledge-equivalent of an MBA degree in 10-12 months, much less in 12 hours.) Each of the their books is worthy of consideration as is this book. In fact, at least to business students and to relatively inexperienced executives, I presume to suggest that all three be purchased and then kept near at hand for frequent consultation.
Throughout history, all of the the most effective people were/are life-long learners. They fully appreciate the importance of knowing what they need to know; also the importance of knowing what they think they know...but don't. As a result of all manner of new/better technologies, we now have access to more information than ever before...and both the quantity and quality of that information seem certain to increase faster than ever before. What we know as well as knowing what we don't know are critically important. I am reminded of Derek Bok's response to irate parents after a tuition increase at Harvard: "If you think education is expensive, try ignorance."
In collaboration with Glenn Rifkin and Victoria Griffith, Kurtzman takes a different approach to various subjects than do Silbiger and Sobel. They provide a specific course of self-directed sequential study whereas Kurtzman provides a series of separate but related chapters, each of which focuses on fewer specific subjects but in greater depth and from several different perspectives. Although I recommend that Kurtzman's book be read sequentially the first time, its greater value may derive -- for many readers -- from its discrete coverage of those subjects of most immediate relevance. Obviously, completing an M.B.A. degree program requires a much greater investment of time, concentration, energy, and (yes) money than does reading one or even several books. Even an excellent volume such as Kurtzman's cannot replace that program, nor does he assert or even imply such a claim.
Those who share my high regard for this book are urged to check out Silbiger's and Sobel's books as well as Business: the Ultimate Resource, Stuart Crainer's The Management Century as well as his The Ultimate Business Library: The Greatest Books That Made Management, Des Dearlove's The Ultimate Book of Business Thinking: Harnessing the Power of the World's Greatest Business Ideas, Daniel A. Wren and Ronald G. Greenwood's Management Innovators: The People and Ideas That Have Shaped Modern Business, Daniel A. Wren's The Evolution of Management Thought, (4th Edition), and The Leader's Companion: Insights on Leadership Through the Ages (Thomas Wren, (Editor). In fact, every organization should have an in-house lending and/or reference library and these are among the titles which should be included.
20 of 22 people found the following review helpful.
Inadequate
By Clovis
I acquired this book as a referesher subsequent to completing my MBA program. It is a suprising disappointment, and I do NOT believe it is an "MBA in a BOX" by any stretch of the imagination. I am somewhat reluctant and uncomfortable to speak negatively about any book I have read, and I have read plenty of books and review a fraction of them on Amazon.com. Nevertheless, I have a sense of obligation to tell people that this book will most-likely not provide them the information they are perhaps looking for in terms of MBA material. To try to be perhaps fair, I am going to highlight some important aspects in this book.
Innovation
--
The concept, from Clayton M. Christensen's THE INNOVATOR'S DILEMMA, "that companies fail not because managers are dumb but because the system doesn't allow them to succeed" is very important as it touches on empowerment, organizational learning, and team building (and learning).
Strategy
--
Yes, I agree that strategic thinking involves intuition and creativity. I am very happy that the balanced scorecard was covered in this book, which is an excellent tool for organizations to measure performance.
Management
--
Encourage entrepreneurial behavior and thinking. Ensure your team is actually empowered to make decisions, take action. Otherwise, how can you possibly encourage entrepreneurial behavior and thinking in an organization?
Human Resources
--
The importance of retaining and motivating the "knowledge worker" is covered, which is a concept from Peter Drucker. Organizations must appreciate, recognize, and understand a knowledge worker's extensive knowledge. Further, an organization must also provide opportunities for the knowledge worker to expand her/his knowledge, thereby adding value for the organization.
Marketing
--
I enjoyed reading about customer relationships management (CRP), allowing the customer to frame and shape the relationship between the organization and her/himself.
CONCLUSION
--
As I mentioned, this book did not meet my expectations and was somewhat disappointing. I think the title is not appropriate and perhaps even misleading. Nevertheless, if you want to obtain some highlights on certain subjects and prominent business personalities, this book can be useful.
3 of 3 people found the following review helpful.
Fine essays, very misleading title
By Roy Massie
MBA In A Box is a collection of essays written by business experts. The concepts and terminology frequently assume you are already reasonably familiar with business concepts.
For example, one of my favorite essays in the book is a republication of a Harvard Business School article (mid 90's) on the failure of Strategic Planning as it has been taught to generations of business school grads (especially MBAs). Terrific article, but it would really help to already be exposed to Strategic Planning (flawed as it is). This article helps with MBA background more than some of the others, but is still a critique of an MBA topic as opposed to a introduction.
Since I got the book wanting a survey of MBA knowledge, I have some disappointment with it. I definitely learned from it, but having a controversial genius like Milken do the chapter on Capitilizing a Corporation was over my head in several places. The Finance and Accounting chapter was more of what I expected, as it described the traditional role and current firestorm around the role of the CPA - educational and up to date.
If you are a seasoned business person, the book may be interesting to you as a light collection of essays from illuminated business minds. I am not quite that far along, but I gained from reading the book and may read it again one day. I've deducted from the rating of these quality essays because the title is so misleading - an obvious ploy to grab attention irrespective of the content. The ploy worked on me and I'm a little better for it, but it is still a cheap ploy.
For MBA beginners-surveyors like me I recommend The Complete Idiot's Guide to MBA Basics. It's a very basic, yet useful, intro.
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